UX Research

Methods Used:
• Surveys & Interviews:Engaged with 40 patients and 10 doctors.
• User Personas:Created personas for different user groups (patients, doctors, caregivers).
• Competitive Analysis: Competitors are Practo, 1mg, Zocdoc, Lybrate.

Key Insights:
• Patients needed a simple, guided consultation process.
• Doctors required an efficient appointment management system.
• Caregivers needed easy access to patient records.

Solution:

Defined key features like video consultations , digital prescriptions , and reminder notifications.

Competitive Analysis:

Practo, 1mg, Zocdoc, Lybrate.

Key Differentiators:
• Strong focus on accessibility.
• Simplified consultation process.
• Personalized health record management.

Empathy Mapping

Project Solutions, Pain Points, and Gains

Smart Appointment Management System

Features:
• Real-Time Availability: Doctors can set their available time slots, and patients can book directly.
• Automated Reminders: SMS/Email notifications to reduce no-shows.
• Integration with Calendars: Sync with Google Calendar, Outlook, etc., for seamless time management.

Pain Points:
• Patients’ Pain: Anxiety over delayed appointments and difficulty finding available doctors.
• Doctors’ Pain: Struggles with managing appointment schedules manually.

Gains:
• For Patients: A streamlined booking process with instant confirmation.
• For Doctors: Reduced administrative workload and better control over their schedules.

User Journey Mapping

User Journey: Booking a Consultation

Ideation and Prototype

During the Ideation and Prototyping phase, the primary goal was to address key user pain points and optimize the healthcare journey for both patients and doctors. Through brainstorming, wireframing, and iterative design, the following critical issues were resolved:

1. Complex & Time-Consuming Appointment Booking Process

Issue:

Users struggled with finding available doctors, leading to frustration.
Appointment booking required multiple steps, making it unintuitive.
No real-time availability updates, leading to canceled or missed appointments.

Solution Implemented:

One-Tap Booking Flow – Simplified the process with fewer steps and a clean UI.
Smart Search & Filters – Patients could quickly find specialists based on symptoms, location, or insurance coverage.
Real-Time Slot Availability – Displayed instant updates on doctor availability to avoid last-minute cancellations.

2. Fragmented Healthcare Services (Consultation, Pharmacy, and Reports Were Disconnected)

Issue:

Users had to switch between multiple apps for doctor consultations, pharmacy orders, and medical records.
Lack of a unified healthcare experience caused confusion and inefficiencies.

Solution Implemented:

Integrated Healthcare Ecosystem – Combined consultation, pharmacy, and medical records in one platform.
Seamless Navigation – Users could book a doctor, get an e-prescription, and order medicines in a single workflow.
Auto-Sync Medical Records – Consultations and prescriptions were automatically stored for easy reference.

Design Goals

Our design goals centered around the following principles:

Accessibility: Ensure the app is easy to navigate for both doctors and patients, regardless of their technical proficiency.

Efficiency: Streamline the consultation process to save time for both parties while maintaining the quality of care.

Trust: Establish a secure and reliable platform that instills confidence in users regarding data privacy and confidentiality.

Visual Design

The visual design of the app incorporates a clean and intuitive interface with a calming color scheme to evoke a sense of trust and professionalism. Clear typography and visual hierarchy guide users through the app's features, making it easy to find information and initiate consultations.

Usability Testing

Usability testing played a crucial role in ensuring that the MyAster healthcare app delivered a seamless, user-friendly, and accessible experience for patients and healthcare professionals. Here’s a breakdown of the methodologies, testing approaches, and solutions implemented:

Moderated Usability Testing
Method: Conducted in-person or via remote sessions, where a facilitator guided users through key tasks.
Purpose: Gather qualitative insights on user behavior, frustrations, and expectations.
Outcome: Identified usability bottlenecks, such as difficulty in appointment booking and navigation challenges.

Unmoderated Usability Testing
Method: Users performed tasks independently using a test environment, and their interactions were recorded for later analysis.
Purpose: Gather large-scale data on user behavior without bias from facilitators.
Outcome: Revealed common user pain points, like confusion in medication ordering and search inefficiencies.

A/B Testing
Method: Compared two UI versions to determine which one performed better.
Purpose: Validate design choices, such as button placements, form layouts, and navigation structures.
Outcome: Improved primary CTA placements, reduced drop-off rates, and increased successful appointment bookings.

First Click Testing
Method: Users were asked where they would click first to accomplish a task.
Purpose: Determine whether the navigation and UI structure were intuitive.
Outcome: Adjusted the placement of key features like doctor search filters and prescription refill buttons.

Final Design

The final design of the healthcare mobile app for doctor consultation offers a seamless experience for both doctors and patients. Key features include:

Secure messaging for communication between doctors and patients

Appointment scheduling and management

Video consultation functionality with real-time audio and video capabilities

Electronic prescription and medical records management

Integration with payment gateways for seamless transactions

Conclusion

In conclusion, our healthcare mobile app for doctor consultation addresses the need for convenient and accessible healthcare services in today's digital age. By leveraging technology to connect doctors and patients remotely, we aim to improve healthcare accessibility, efficiency, and patient outcomes. Moving forward, we will continue to iterate and innovate based on user feedback, ensuring that our app remains a trusted solution for healthcare professionals and patients alike.