Problem Statement
Startups often struggle to find suitable investors who align with their vision, while investors face challenges in discovering promising startups to invest in. ExitFund aims to solve this problem by creating a user-friendly platform that facilitates meaningful connections between startups and investors.

User Research
Extensive user research was conducted to understand the needs, pain points, and motivations of both startups and investors. Interviews, surveys, and competitor analysis were utilised to gather valuable insights, which guided the UX/UI design process.

Design Goals
The design goals for ExitFund’s UX/UI were as follows:

- Create a visually appealing and intuitive interface to attract and engage users.

- Streamline the onboarding process for startups and investors, making it quick and efficient.

- Enable easy navigation and browsing of startups and investors based on preferences.

- Provide interactive tools for startups to showcase their vision, products, and growth potential.

- Facilitate direct communication and collaboration between startups and investors.

- Establish trust and credibility through transparent profiles, reviews, and ratings.

User Flows
User flows were created to map out the key interactions and journeys of startups and investors on ExitFund. This included processes such as registration, profile creation, searching for startups/investors, connecting, messaging, and conducting due diligence

Information Architecture
The information architecture was designed to ensure that relevant information is presented in a clear and structured manner. The platform was organised into sections such as Home, Startups, Investors, Messages, and Account Settings, with intuitive navigation menus and search functionalities.

Wireframing and Prototyping
Low-fidelity wireframes were created to establish the overall layout, content structure, and interaction patterns of ExitFund. This was followed by the development of interactive prototypes using industry-standard design tools to test and refine the user experience.

Visual Design
The visual design phase focused on creating a visually appealing and cohesive interface that aligns with ExitFund’s brand identity. A clean and modern design aesthetic was adopted, utilizing a color palette that instills trust and professionalism while maintaining a sense of innovation and creativity.

Iterative Testing and Feedback
Multiple rounds of usability testing were conducted with startups and investors to gather feedback and identify areas for improvement. This iterative process helped refine the UX/UI design and address any usability issues or pain points.

Final Product
The final UX/UI design of ExitFund provides a seamless and engaging experience for startups and investors. It incorporates user feedback, intuitive navigation, visually appealing profiles, interactive features, and robust communication tools to facilitate meaningful connections and investment opportunities.

Conclusion
ExitFund’s UX/UI case study demonstrates the design process involved in creating a platform that effectively.